Coca Cola fue propietaria del 25 de mayo Día de la Independencia Argentina en Snapchat Argentina

Coca Cola wanted to reach the youngest age groups in Argentina: generation Z (13-17) and Millennials (1824) by having a strong presence during the May 25th festivities, a date of great importance in Argentina.

Coca Cola took advantage of the Snap Ads and Snapchat Geofilters formats to release a national ad campaign during May 25th. The Geofilter ran nationwide, allowing Coca Cola to communicate with their target audience in a new way. The exclusivity of the format allowed Coca Cola to own the conversation with Argentinian Snapchatters during May 25th.