Have a Music Break, Have a KitKat campaign on Spotify
Czechia
KitKat wanted to grow it’s Spotify community with the message “Have a Music Break, Have a KitKat”.
Challenge
Kit Kat wanted to drive a younger audience between 15 and 25 years of age, to their playlist called KITKAT NAHLAS with the following message: “Have a music break, have a Kit Kat”.
The campaign’s main goal was to grow Kit Kat’s Spotify community by growing the number of “KITKAT NAHLAS ” playlist followers.
Solution
Kit Kat used the following ad formats to promote its playlist:
- Leaderboard
- Desktop Overlay
- Mobile Overlay
Results
347K
Impressions
1,57%
CTR
