Digital Ad Expert

Learn about the fundamentals of digital marketing, and how to create efficient digital advertisements.

  • 3 month intensive course
  • Live and On-Demand content
  • Free course with limited spaces


The next 50,000 digital advertising professionals in more than 90 countries

What will you learn?

  • Introduction to Digital marketing
  • Strategy
  • Analytics
  • Content creation
  • Twitter advertising
  • LinkedIn advertising
  • Snapchat advertising
  • Tik TokĀ  advertising
  • Results
  • Job opportunities and labor market

How will you learn?

Course Modality:

We offer a cooperative learning methodology. In order to create a work environment similar to those of actual workspaces, in the live sessions, students will workĀ  through the content cooperatively in small teams. We aim for students to learn the content collaboratively, without teacher intervention. To accomplish this,Ā  we use a peer-to-peer methodology in which information is learned in teams, increasing studentsā€™ collective knowledge.

Course Duration:Ā 

23 live sessions (12 weeks)

Time Allotted:

  • Live sessions: 4 hours a week (2 times per week)
  • On-demand: 3 hours a week

Group Sessions:

  • Live classes will be held in groups, Monday through Friday

Cohorts Available:

First Cohort:Ā 

Starts on July 25th, 2022. This cohort is aimed at residents of Ghana and Nigeria, West African residents. Registration is now open, and you have until July 18th to complete your application.

Course days to be determined.


Team/Collaborative Learning


Digital Ad Degree by Aleph. Badges by our partners on their platforms.


Free (limited capacity)

Who is this course directed towards?

People over 18 with access to an electronic device (desktop or laptop), Internet connection, and the downloaded Zoom application version 5.2 or higher (if you donā€™t have it, you can download it by clicking here), who live in the countries selected by Aleph.

Sign-up process

  1. 1
  2. 2


    Complete the introductory Pre-Work course. This will take aboutĀ  5 to 7 hours

  3. 3

    Entrance Exam

    Complete the final exam included in the pre-work course. Students will be admitted based on their scores and completion times.Ā 

  4. 4


    Once you have completed the final exam, we will analyze the results based on scores and completion times, and let you know if you have been admitted into the program.

  5. 5


    Log in to your first day of class

Important dates

  • 25

    July 2022

    Start of the second Digital Ad Degree cohort aimed at residents of Ghana and Nigeria, West Africa. You have until July 18th to apply.

Need more info?

Enter your email address and we will contact you with more detailed information about our Digital Ad Degree as well as other news.


  • Is admission limited to a certain number of students?

    Spaces are limited. We will select about 550 students per country.

  • What is the course format?

    This course is 100% online, with both on-demand and synchronous meetings. Live sessions will use a cooperation-based learning system. Ondemand content will be offered on our learning platform, where, in addition to the course content, students will be asked to complete knowledge checks to review the material.

  • Are there any prerequisites or exams that I need to take to be admitted?

    Students must complete our free Pre-Work course, found on our learning platform, and takeĀ  the final exam in order to complete their program application.

  • How many hours is the program?

    The program includesĀ  about 84 hours of coursework and classes over a period of 12 weeks.

  • What materials will I need forĀ  the program?

    In order to participate in the program, you must have access to a desktop or laptop computer, and a stable internet connection.

  • Who is the program for?

    This program is for anyone over the age of 18 who is interested in learning more about the fundamentals of digital marketing and paid digital media on social media platforms like Twitter, Snapchat, LinkedIn, and more.

  • Do I need any prior experience?

    You do not need any prior knowledge in order to complete this program.

  • Why is a certification by Aleph valuable?

    Aleph Holding is one of the biggest marketing companies in the world of digital advertising. It is known for building connections between digital media leadersĀ  and the brands that depend onĀ  them, in overĀ  70 countries across the globe.

    We help advertisers maximize their investment through a teamwork-based learning methodology. At the end of the course, you will be granted a certification, and your profile will be presented to our marketing database.

  • How does the teamwork learning methodology work?

    Students will work in virtual groups of 4-6 people through Zoom, every time we meet for a live lesson. We work with an innovative algorithm that ensures that groups are formed in a way that maximizes cooperation among peers, and makes sure that everybody in the course gets to know each other.

  • In what language is the program taught?

    This program is offered in the following languages: Spanish and English. We look forward to providing the program in more languages in the future.

  • What certifications will I earn throughĀ  this course?

    The course offers a certification titledĀ  Digital Ad Degree by Aleph. Additionally, students will complete learning paths to receive official platform badges on several social media platforms.

  • What happens if I do not get admitted the first time I apply? Can I re-apply?

    We will be offering a variety of cohorts for students to choose from. . If you are not admitted on your first application attempt, you will be able to re-apply for another cohort. We will notify you when new cohorts become available.

  • What will I need to do to complete the program and earn the certification?

    To earn the certification, students will need to attend at least 90% of their synchronous meetings, and make sure that they turn in all of the necessary assignments for their on-demand classes with a score of 85% or more.

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