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Aguila Partnered with Snapchat to communicate a special message to their audience

Colombia



2018 World Cup qualification campaign.



Challenge

Aguila, the official Colombian beer, partnered with Snapchat to communicate their campaign ā€œDestapateā€. The brand wanted to allow their audience to distinguish themselves from the Colombian stereotype that figures like Pablo Escobar and Ernesto Sanper have infiltrated into the Colombian people. The brand took advantage of one of the most relevant period of the year to engage with their audience: The World Cup qualification.

Solution

With the implementation of a fully customized Lens, the brand gave their audience access to ā€œDestaparseā€ or reveal their true selves. The users also challenged their friends as to who could do the most ā€œcabecitasā€. The campaign surpassed all local benchmarks and obtained a play time of more than 39 seconds (local benchmark was only 21 seconds), becoming the best performing lens in Latin America. Through the use of Snap Ads, the brand also invited users to unlock the Lens with an exclusive invitation from Mario Yepes, former colombian soccer player.

 

Results

+1.2M

Impressions


+39s

Play time


+3,9%

Engagement


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