Modul University Vienna on Linkedin
Austria
Scholarship MBA/MSC campaign.
Challenge
The client wants to promote a scholarship for MBA and MSc programs.
Solution
Ad Format: Sponsored InMail
To do so, the client target group was bachelor students in Austria. The campaign was focused on students in their last year of studies or people who recently graduated without work experience.
Results
13.148
Sent Inmails
70,54%
Open rate
10,99 %
Click to open rate
€ 0,41
Cost per send
Key to Success
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1
TARGETING
Set up a sophisticated targeting tool for the required Audience on LinkedIn.
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2
CREATIVITY
Adjusting the communication assets according to the results of testing different visuals/copy variations and optimizing it in real time.
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3
RESULTS
Client was extremely satisfied with the results of the campaign and is willing to extend further activities on LinkedIn.
