Ésika joined Snapchat to communicate the launch of its new line

Ésika wanted to communicate the relaunch of their most important makeup line “Ésika Look Pro”, and reach all women between 25-30 years old.

Through the use of a Lens and a series of Snap Ads, Ésika implemented its digital campaign, complementing it on other digital platforms in parallel. The campaign reached its target audience and surpassed the regional benchmarks with a Lens play time of more than 34 seconds. The brand also used a series of Snap Ads & web view where the user could Swipe Up and visit the brand’s website. With only a week of campaign time, Ésika reached +7.6k views on her website.