HP launch the new Omen Desktop 880 with Twitch’s audience
Omen chose Twitch, the world largest live entertainment platform, to run its launching campaign.
Challenge
To promote the new Omen Desktop 880 computer.
Solution
Ad Formats: Influencer Program + Video
For the Influencer Program format, @Alfalta90Gaming y @MYM_Alkapone, Twitchâs exclusive stars, tested the performance of the new Omen Desktop 880 on live streaming with the purpose of promoting the computer to the audience. Additionally, they challenged each other in their social media profiles and built great expectations among their followers.
On the other hand, the Video format was used to broadcast an ad the moment viewers join the streaming of Fortnite videogame. The video was well-received by the audience and reached a VCR higher than 80%.
Results
2.191.927
Impressions
1.814.480
Complete views
82,78%
VCR
185.071
Reach on social networks
Key to Success
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1
INFLUENCERSâ INVOLVEMENT
Twitchâs most popular gamers delivered the brandâs message sharing the advantages of the new product with the whole audience.
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2
CHOICE OF PLATFORM
The platform allowed to promote the new computer within a genuine environment.
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3
TARGET AUDIENCE REACH
The campaign impacted on the millennial audience during the streaming and generated interest in the content.
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4
CAMPAIGN VIRALIZING ON SOCIAL NETWORKS
The influencers promoted the online streaming on their own social networks profiles and invited their followers to join.
