iFood App Install on Snapchat
Brazil
iFood, a food delivery application, partnered with Snapchat to run their first App Install campaign in Brazil.
Challenge
iFood, a food delivery application, was looking to not only acquire new users but also drive first orders.
Solution
Ad Formats: Snap Ads + App Install
The app first tested Snapchat in September 2017 and returned in the subsequent months, quickly tripling their initial investment. Their Snap Ads commanded action from Snapchatters, who after Swiping Up were taken directly into the app store to download the app.
iFood obtained an install rate and eCPI beyond expectations. Their first app install campaign in Brazil was able to prove Snapchat as a true performance tool and the value of its audience to drive user acquisition and direct revenue. They continue to use Snapchat as a great value add.
Results
+16M
Impressions
$0.91
eCPI
21%
Install rate
