Mc Donald´s Burger Election on Twitter
Malaysia
World’s famous fast-food chain McDonald’s wanted to find out Malaysian audience’s favorite product and share their thoughts.
Challenge
World’s famous fast-food chain McDonald’s wanted to find out Malaysian audience’s favorite product and share their thoughts. To add an extra excitement @McDMalaysia introduced MCD Burger Election Campaign.
Solution
The Campaign was executed in a very unique way. The first time ever Conversational Card format was applied as “Twitter First View” ads.
It was also the first time for a brand to run First View ad format in combination with Promoted Trends.
Results
471.568
Tweet engagement
2.087.892
Video view
8,81%
Engagement rate
42,58%
Video view rate
4X
Less Cost per View
