Ripley and Snapchat got together to celebrate Father’s Day in Peru

Ripley wanted to reach dads and their kids at the same time, and with a relevant message to celebrate Father’s Day with the premise that today’s dads are more digitally savvy and are not afraid to share anecdotes with their kids on different digital platforms.

With the message “Te volvería a elegir” (I Would Choose you Again), Ripley recreates fun situations between dads and their kids, using Snap Ad and Geofilter.  The campaign easily surpassed the benchmarks by using both products.