Sony Playstation build awareness through a multiplatform campaign
Bulgaria
Multiplatform campaign that combined WeTransfer, Twitter, and two children-oriented TV Stations – Disney & Cartoon Network.
Challenge
Through a multiplatform campaign delivered in Romania, the Sony Playstation team wanted to build brand awareness and generate clicks for the PlayStation Pro and selected game titles.
Solution
We executed a cross channel campaign that combined awareness with clicks KPIs on three global platforms with very different types of content and ad formats: WeTransfer, Twitter, and two children-oriented TV Stations – Disney & Cartoon Network.
Ad Formats:
- Static Wallpaper – WeTransfer
- Website Card – Twitter
- Desktop & Mobile Banners – Cartoon & Disney
Results
0,76%
Average CTR - We Transfer
0,47%
Average CTR - Twitter
0,55%
Average CTR - Cartoon & Disney
Key to Success
The key success factors for this campaign was the combination of different ad formats that ensure the reach of the client’s core target audience: consumers between 13-35 years of age.
It also generated a correct positive buzz around the brand and an impactful reaction from the audience.
