Vistara launch its campaign “Unbelievably Good” on Twitter
India
Communicating the benefits of flying Premium Economy.
Challenge
Communicating the benefits of flying Premium Economy.
Solution
Httpool India helped on the first content led integration with brand on Twitter in the country. Based on campaigns from other markets, Httpool team assisted the client with innovative communication ideas. Indian Travel Influencers – Rocky & Mayur (Foodies and travel show co-hosts) were onboarded for the campaign wherein they acted in the brand videos and tweeted out each brand video through their handle to create awareness.
Results
+10.3M
Impressions
+4.4M
Video views
Key to Success
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1
VIDEO AD FORMATS
Choosing video Ad formats activated greater impact and engagement.
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2
INFLUENCERS
Influencers helped leveraging the keymessage of the campaign.
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3
CONTENT
Twitter best practices were applied. The campaign concept and messaging were decided on what works best on the platform considering video length, relevant hashtags and branded emojis.
