Product solutions

Select your Objective

No matter your marketing objective, LinkedIn provides a full suite of products and features to allow you to reach those goals.

Let us help you find the right path for your campaign on LinkedIn: 

Awareness Consideration Conversion
Brand awareness
“I want people to learn about my business”
Website visits
“I want people to visit a website destination”
Website conversions
“I want to drive valuable actions to my website”
“I want more people to engage with my content posts”
Lead generation
“I want more quality lead on LinkedIn”
Video views
“I want more people to watch my videos”

The below chart outlines the appropriate ad products to deploy based on your campaign objective:

Objectives Products
Awareness Brand Awareness Sponsored content, Dynamic ads
Engagement Website visits Sponsored content, InMail
Post engagements Sponsored content, Dynamic ads
Video engagements Sponsored content
Conversions Website conversions Sponsored content, InMail, Text ads
Lead generation Sponsored content, InMail, Text ads, Dynamic ads
Job applications Dynamic ads


Build customer relationships at every stage of the buyer’s journey by targeting content to your most valuable audiences wherever they spend their time.

  • Target your most valuable audiences: using accurate, profile-based, first-party data 
  • Reach your prospects anywhere: Publish your content in the LinkedIn feed and in high-quality placements beyond, on mobile and desktop 
  • Grow your business at every stage: Drive quality leads, generate engagement, and raise brand awareness 

There are three different formats for Sponsored Content:


Single Image



Send timely, convenient, and relevant private messages to the people that matter most to your business.

Sponsored InMail is the most direct way to engage your prospects on LinkedIn. 


  • Mobile-optimized design for easy clicks
  • Real-time delivery ensures timely reach
  • Uncluttered professional context
  • Flexibility to tailor your content


Generate quality leads with an easy, self-serve solution. Text ads are right below the navigation bar on the home screen as well as your profile, your pages, your inbox and on your network page.

Point out that they are also right below the navigation bar.

Easily create, manage and optimize well-targeted, customized campaigns in just minutes — on a budget that works for you. 


LinkedIn Dynamic Ads are a personalized advertising solution that allows advertisers to accurately target decision-makers and influencers with highly relevant and customizable creative on the platform.

Drive engagement with premium audiences using dynamically generated ads, powered by profile data, customizable to meet your campaign objectives.

Build brand awareness by increasing Company Page followers and engagement:


Drive conversions with more clicks to your landing page, website, or app:

Generate leads by promoting your LinkedIn content:

From Brand Awareness to Lead Generation, marketers can reach their audiences on LinkedIn