Snapchat Ad products

Discover the different types of Snapchat Ads Products:

Snap Ads

Make an impact

A Single Image or Video Ad is a full-screen ad that can be used for many objectives. Simply add an attachment and enable Snapchatters to swipe up and take action.


Engage your audience and drive brand awareness

Commercials are non-skippable for six seconds but can be up to three minutes long. These ads appear within Snap’s curated content.

*Not yet available outside of the USA (check which other markets)

Story Ads

Reach Snapchatters with a series of ads

Story Ads are branded tiles that live in Snapchat’s Discover section. Generate excitement around your brand or latest collection with a series of 3-20 single image or video ads. This format is 100% opt in to the user.

Collection Ads

Showcase a series of products

A Collection Ad features four tappable tiles to showcase multiple products, giving Snapchatters a frictionless way to browse and buy.

Lenses AR Experiences

Create interactive moments with augmented reality experiences.

Lenses are a powerful and memorable way to connect with consumers using augmented reality. Create memorable, interactive moments that Snapchatters can play with and send to friends.


Take part in Snapchatters’ conversations.

Filters are artistic overlays that appear after you take a Snap and swipe left or right. Take part in Snapchatters’ conversations as they visit neighborhoods, parks, restaurants, shops, and during key holidays.