Targeting Capabilities

You can set your ads to reach specific Snapchatters based on a variety of factors:

Interest and Behaviors

Reach Snapchatters based on the things they like and do – both on and off Snapchat.


Reach Snapchatters by age, gender and other demographic categories.


Reach Snapchatters by country, location category (like “universities” or “beaches”), radiuses around a specific address, and more.

Custom Audiences

Retarget Snapchatters who have already seen your ads or engaged with your business


Expand your reach by reaching Snapchatter similar to your existing list of customers.