The Snap Generation

Meet the Snapchat Generation

The Snapchat Generation is increasingly becoming the most important generation for marketers to reach.

Why is this?

Because they are still forming their brand preferences, exploring the kinds of services and products they want to engage in and buy from, and they are directly influencing what their families are buying and spending money and time on. They are becoming the largest group of consumers of the next decade.

Gen Z Influence Household Purchases

Test your new knowledge and complete a short exam to finish this lesson. To start the quiz, click on “Knowledge check” below. Good luck!