Siemens AG Munich on Linkedin
Switzerland
Siemens wanted to increase reach in Switzerland to professionals and executives from specific industries.
Challenge
Increase Siemens reach in Switzerland to professionals and executives from specific industries. In order to generate registrations for the tech events where the client was participating as a sponsor: Swiss Bau, Ineltec, and Sicherheit.
The main KPI was to generate 3.5K InMails to executives from tech industries. The campaign had a benchmark of 40% open rate, and 1.5% click rate.
Solution
Using a segmentation approach and also taking advantage of LinkedIn’s media formats (InMail and Display Banners), the client reached the correct audience and generated interest on the events they were promoting.
Audience
To reach the correct audience, we segmented the reach based on the following industries of interest:
- Construction Building Materials
- Machinery Industrial
- Mechanical Engineering
- Real Estate Architecture
- Planning Civil Engineering Facilities Services
Results
68%
Open rate
7%
Click rate
Key to Success
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1
BEST UTILIZATION OF CHANNELS
The client capitalized the platform’s advantages with a correct segmentation approach and a relevant message which surpassed the impact expected.
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2
AD FORMATS
The utilization of different ad formats was crucial in order to comply with the different campaign objectives.
