Inca Kola looked for Snapchat during Independence Day in Peru
Peru
The original soft drink from Peru and belonging to The Coca Cola Company, looked for Snapchat to interact with its audience during Independence Day in Peru.
Challenge
Inca Kola wanted to connect with their audience on Snapchat during the Independence Day of Peru so that they feel the connection and the spirit that the drink represents for the country
Solution
Through the use of a Filter and a Snap Ad, the brand reached its target audience with a use rate of + 14%.
Results
+746K
Impressions
+13s
Swipe time
5,53%
VTR
+33k
Views
