Samsung #GalaxyNote9 Campaign on Twitter
Poland
Samsung build awareness around new flagship product and performance driving sales through pre-orders.
Challenge
Build awareness around new flagship product and performance driving sales through pre-orders.
Solution
This is a great example that demon- strate how HTTPOOL well planned and executed a product launch campaign. The team suggested to use Twitter, the best platform to present new products due to the receptive and influential profile of the audience.
The campaign started with a teaser with the following picked formats:
• Custom API solution (Like or Retweet to get a reminder).
• Promoted Trend and First View on the day of the launch.
• Website Cards to promote pre- orders.
Result
1.9M
Users opted in for reminders
Key to Success
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1
COUNTING ON TWITTER FOR THE MEDIA MIX
Twitter is the best go-to platform to launch new products and connect with a valuable target.
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2
THE MOST RECEPTIVE AUDIENCE
Twitter users are early adopters who always engage with new technology pro- ducts.
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3
COMBINING DIFFERENT AD FORMATS TO ACHIEVE DIFFERENT OBJECTIVES
Promoted Trend and First View drive mass awareness in key brand mo- ment and “Like/Retweet to remind campaign” helped us to build antici- pation around the launch.
