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Samsung #GalaxyNote9 Campaign on Twitter

Poland



Samsung build awareness around new flagship product and performance driving sales through pre-orders.



Challenge

Build awareness around new flagship product and performance driving sales through pre-orders.

Solution

This is a great example that demon- strate how HTTPOOL well planned and executed a product launch campaign. The team suggested to use Twitter, the best platform to present new products due to the receptive and influential proļ¬le of the audience.

The campaign started with a teaser with the following picked formats:

ā€¢ Custom API solution (Like or Retweet to get a reminder).
ā€¢ Promoted Trend and First View on the day of the launch.
ā€¢ Website Cards to promote pre- orders.

Result

1.9M

Users opted in for reminders


Key to Success

  1. 1

    COUNTING ON TWITTER FOR THE MEDIA MIX

    Twitter is the best go-to platform to launch new products and connect with a valuable target.

  2. 2

    THE MOST RECEPTIVE AUDIENCE

    Twitter users are early adopters who always engage with new technology pro- ducts.

  3. 3

    COMBINING DIFFERENT AD FORMATS TO ACHIEVE DIFFERENT OBJECTIVES

    Promoted Trend and First View drive mass awareness in key brand mo- ment and ā€œLike/Retweet to remind campaignā€ helped us to build antici- pation around the launch.

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