Have a Music Break, Have a KitKat campaign on Spotify

Kit Kat wanted to drive a younger audience between 15 and 25 years of age, to their playlist called KITKAT NAHLAS with the following message: “Have a music break, have a Kit Kat”.

The campaign’s main goal was to grow Kit Kat’s Spotify community by growing the number of  “KITKAT NAHLAS ” playlist followers.

Kit Kat used the following ad formats to promote its playlist:

• Leaderboard
• Desktop Overlay

• Mobile Overlay